TOP 5 SEO TOOLS

Top 5 SEO Tools

Top 5 SEO Tools

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SEO tools help you optimize your website and content for search engines, boosting your chances of ranking higher in searches and increasing your traffic. They can range from simple free tools to full software suites that allow you to audit your site and competitors, conduct keyword research, run competition analysis, monitor backlinks, and more. The best SEO tools will give you insights that would take ages to generate manually, but you’ll still need to put in the work to make them useful.

A fan favorite amongst marketing SEO experts, SEMRush helps you assess your own rankings as well as the rankings of competitors with a single login. You can also track keywords and find the best-performing landing pages using its search volume analysis. The tool’s keyword difficulty analysis can also help you pick keywords with a low competitive landscape. The free version of SEMRush allows you to use a limited number of features, but if you want access to more advanced tools like search volume data and competitor analysis, you’ll need to upgrade to the Pro plan ($69+ per month).

Google’s search engine optimization platform has its own suite of tools that can aid marketers with on-page SEO. This includes the Google Search Console, a free tool that can debug and optimize your website. You can also get insights into the keywords for which your web pages are currently ranking, find and fix crawl errors, and even check how mobile-friendly your site is.

Another helpful free tool is MozBar, a Chrome extension that offers on-page SEO data on any page or domain. This SEO tool gives you a Page Authority, Domain Authority, and Spam Score. The plugin can also detect duplicate content on your website, which is something that Google penalizes websites for having. Other free SEO tools include the Remove’em backlink cleaning app, which helps you find and remove questionable or unnatural links from your website.

For more sophisticated on-page SEO tasks, try Ahrefs Site Audit. This tool can identify more than 100+ technical SEO issues on any webpage, including 404 errors, duplicate content, internal linking, slow loading time, and more. It can also discover if your website can support rich results, which are search engine results that include non-textual elements like images.

KWFinder is another favorite of SEOs, as it provides long-tail keyword suggestions that aren’t too challenging to rank for and can result in a high amount of traffic. It can also help you choose the best LSI keywords, which are similar in meaning to your target keyword.

Switching to Incognito mode when searching on Google can give you unbiased results and allow you to see how your site ranks for certain terms. This can give you a good idea of the SEO strategies your competitors are using and what changes you can make to improve your own.

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